LEADERSHIP TEAM
616-613-6722
Mindy Cook
FOUNDER / PRESIDENT
Sales Director | Social Media Strategist |
Mindy Cook is a passionate entrepreneur, marketing strategist, and mentor with a heart for helping women thrive in both life and business. With over 20 years of experience in sales, leadership, and brand strategy, she brings a unique blend of creativity, insight, and authenticity to everything she does. As the founder of Holland Women’s Business Network (HWBN), Mindy created a space where women can gather, grow, and support one another in business without pretense—just real connections and real results.
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Mindy is also the owner of Sterling Rose Marketing & Communications, a boutique marketing agency serving female-led businesses, and Studio Pink, where she leads one of the top-performing teams in Mary Kay Cosmetics. Her work in the beauty industry has placed her in the top 1.5% of leaders nationwide and has fueled her passion for mentorship, confidence-building, and helping women step fully into their potential.
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HWBN is her vision come to life: a professional network rooted in kindness, collaboration, and bold ambition. Whether you're just starting out or scaling your next big idea, Mindy’s mission is simple—to make sure you don’t have to do it alone.
(616) 283-8607
Amber Darsch
MARKETING CHAIR
Graphic Designer | Web and Print Expert
Amber Darsch is a seasoned Marketing and Design expert with over a decade of experience in graphic design, printing, and brand development.
As the owner of a creative studio ( Color Me Well Graphics) specializing in custom printing and signage, she brings both creative vision and hands-on expertise to every project. Amber’s background includes web design, social media strategy, and visual storytelling.
Now joining the leadership team at the Holland Women’s Business Network, Amber is excited to contribute her skills, passion, and entrepreneurial insight to help empower and connect women in business across the community.
(616) 337 - 2678
Jennifer McGeehan
SECRETARY/EVENTS CHAIR
Virtual Assistant & Online Business Manager
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With twelve years of nonprofit administration and operations experience, Jenn McGeehan helps business owners scale without burnout through her work as a virtual assistant and online business manager. She specializes in systems strategy, content creation, and email marketing—transforming operational chaos into streamlined, sustainable growth. She’s passionate about empowering fellow entrepreneurs to reclaim their time and energy with strategic systems that support long-term success.
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Beyond her business, Jenn has a strong track record of leadership and mentorship through the Junior Chamber (Jaycees), where she's served in various local and state board positions that allowed her to mentor young professionals and strengthen professional networks across the state.
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As a member of the Holland Women’s Business Network leadership team, Jenn brings her operational expertise, systems thinking, and entrepreneurial insight to help connect and inspire women in business across the Lakeshore community.